A day of discovery for us and clarity for you. Our team will run several exercises that help focus on what's important and what isn't. Included in the workshop:
Interviews – 6 interviews with people at all levels to get a feel for the company.
All about you – highlighting your strengths, weaknesses and opportunities.
All about your brand – positioning, and your brand's DNA and personality.
All about your customers – who they are, what they care about and their challenges.
CREATIVE
PROPOSAL
The findings from the Branding Workshop then inform the creative proposal, with strategic thinking fuelled by a clear rationale based on real insight. What’s included:
Research : an overview of our findings and inspiration.
Strategy : the direction, story and justification for the creative work
Branding proposal:
Corporate identity
Typography
Colour palette
Look and feel
Tone of voice
Implementation : we will provide visual examples of how your branding will work in practice, such as on stationery, signage, and online.
BRAND GUIDELINES
Once the brand has been signed-off, we’ll create the following documents and files to ensure consistency for the implementation stage and beyond. This includes:
Brand guidelines document – logo, colour palette, typography, photography style.
Brand tone of voice document – copy and messaging.
Brand graphics master file – logos in different formats, icons, effects, patterns.
Implementation varies and will need to be quoted separately, but often includes the following:
Website : site structure, design and build.
Video – launch video introducing the new brand and the story behind it.
Business stationery – redesign of letterheads, business cards, email signatures.
Social media graphics - redesign of social banners and company profiles.
Signage – design of internal and external signage.
Workwear – application of branding on workwear.